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Weight Loss Gum with Hoodia

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By: Sean Moloughney

Editor, Nutraceuticals World

Zoft Gum Co., Port St. Lucie, FL, has introduced Zoft Hoodia Gum, which the company says aids in weight loss using the appetite suppressing benefits of African hoodia gordonii. According to the company, hoodia affects the hypothalamus, using a compound similar to glucose but 10,000 times more powerful to essentially convince the brain that it’s full and thus reduce appetite and cravings for food. Over time, overall appetite will be lowered as well as total calorie consumption, allowing for maximum weight loss. Zoft Hoodia Gum delivers 120 mg doses of hoodia directly into the bloodstream through the mucous membranes lining the mouth, allowing for maximum effect—as opposed to pills or capsules, which have to pass through the digestive system and be processed by the liver before the active ingredients reach the bloodstream.

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